Right problem, right model
Fit depends on your situation, not your revenue band.
ARR doesn't decide whether a sprint will help. What's happening inside your growth system does.
You're a good fit if…
- ✓Your marketing activity isn't clearly tied to pipeline
- ✓Your tools and systems are disconnected or half-built
- ✓You have a marketing leadership gap
- ✓You want a specific problem fixed, with a finish line
- ✓You'd rather have one accountable operator than a chain of hand-offs
Probably not a fit if…
- ✓You need a full-time, in-house executive for the long haul
- ✓You're looking for a board-level figurehead rather than hands-on work
- ✓You want ongoing, open-ended advisory with no defined deliverable
- ✓You haven't found product-market fit yet
Why not just…
| Alternative | Why it's tempting | Where it breaks down |
|---|---|---|
| Stretch your current team | No new spend | The bottleneck needs focused ownership, not spare hours |
| Do it yourself | You know the business best | Every hour in HubSpot is an hour away from running the company |
| Hire a full-time CMO | Permanent capacity | Multi-month search while the bottleneck keeps costing you |
| Fractional retainer | Senior advice on tap | No defined finish line or deliverable |
| Channel agency | Deep channel expertise | Optimizes one channel, not the connections between them |
| Freelancer patchwork | Flexible and cheap | Nobody owns the system end to end |
| Buy more software | Feels like progress | Tools don't wire themselves into a working system |
Find your bottleneck in 30 minutes.
One call surfaces where your growth is leaking. You'll leave with a clear read on the problem, whether or not you book a sprint.